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Previous Flipbook
Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest whi...

Next Flipbook
Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because wh...