Direct Mail Insights for Smarter Annual Appeals in 2020
Two strategists with over 50 years of combined direct marketing experience talk about smart direct mail trends generating wins in the charitable giving space.
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Blog
A spotlight on multichannel marketing & business communications
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What It Means to Be Data-Driven for Annual Appeals
Doug Swager, a 35-year data-analytics veteran and Director of Analytic Services at RRD, talks about making the most of donor data for an effective 2020 annual appeal program.
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How to Reimagine Business Continuity (Working From Home)
To find success working from home, organizations need to develop employee-focused business continuity plans that will allow them to adapt and collaborate, even in uncertain times.
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The Due Diligence Guide to Choosing a Soft-Proofing Solution
RRD's creative experts have assembled a quick-tips guide for choosing and implementing the best soft-proofing solution — useful information for novices and veterans alike.
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6 Challenges Companies Face with COVID-19 Test Kit Production
Companies still face a number of challenges associated with ramping up COVID-19 test kit production. No matter if you're in the public or private section, here's one way to overcome them all.
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5 Creative Considerations for a More Inspiring Annual Appeal
We connect with a 25-year veteran of the creative services industry to discuss creative considerations every fundraiser should consider as they evolve their annual appeal program in 2020.
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10 Ways to Evolve Your Annual Appeal in Uncertain Times
To help keep you on track to meet your organization’s fundraising goal(s), we’ve pulled together tips to help you drive your annual appeals forward in these uncertain times.
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Consumer Behavior July Update — COVID-19
To keep a pulse on consumer behavior, our Market Intelligence team pulled together the most credible research available on COVID-19 and its effect on the marketplace.
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How to Evaluate Your Tech Stack Like a Restaurateur
When faced with an internal complaint regarding any tech stack you’re currently using, it’s better to start with an internal audit. Here's what that can look like.
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Sticking to Safety: How Labels Aid Restaurants and Retailers Amid COVID-19 Pandemic
This short list of important considerations will help restaurants and essential retailers arrive at the best possible label and decal applications amid the COVID-19 pandemic.
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Upskilling in the Times of Data — What It Means and What It Takes
Upskilling programs like the one implemented by RRD will give ambitious employees a chance to be in the thick of things and design valuable data stories.
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What It Takes to Gain True In-Store Consumer Insight
Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing.
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Reality Check: How Companies Can Move Towards True AI
AI promises — and is delivering on — incredible new benefits. But it is not a solution that will quickly fix your core data challenges.
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RRD Facility Spotlight: Kirk Road
We recently touched base with Troy Lancor, Kirk Road's Director of Business Development, to learn more about this RRD facility's appeal and what’s making it stand out in the print crowd.
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Communicate and Persuade: 6 Email Subject Line Best Practices
Here are six email marketing best practices to consider when creating a subject line that communicates and persuades in any inbox.
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Reverse Mentoring and Its Strategic Relevance in 2020
By pairing senior managers with younger executives, reverse mentoring encourages more meaningful transfers of knowledge and also facilitates better intergenerational relationships and communication.
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Signage Localization — Why It Matters to the Future of In-Store CX
For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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3 Management Mistakes Draining Knowledge Worker Productivity
What should leadership do (or not do) to keep knowledge workers on track and working as effectively as possible? Here are three potential management mistakes worth avoiding.
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3 Keys to Adapting Traditional Communications in a Digital World
We discuss how companies in heavily regulated industries are moving from traditional print workflows to modern approaches for digital distribution that are scalable and compliant.
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5 Takeaways on Durable Labels from RRD’s First Engineering Day
RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.
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