Resources for marketing and communications professionals in the automotive and transportation industry.
For one major car manufacturer, RRD activated its Digimag platform to seamlessly transform static brochure PDFs into interactive experiences for car buyers.
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For one luxury car brand, dealer launch collateral became an essential component to its go-to-market strategy, however creative scope-of-work limitations and budget constraints became a challenge.
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To keep a pulse on consumer behavior, our Market Intelligence team pulled together a snapshot of the most credible research available on COVID-19’s effect on the automotive industry.
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The transition to working from home during this challenging time has meant a drop in productivity, efficiency, and creativity. With RRD Content & Creative Services, it doesn’t have to be that way.
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Through RRD's involvement, an automotive parts supplier reduced its number of onsite printers by 66% and is now looking at a single six-color option to replace the six incumbent labels.
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RRD determined a series of overt and covert security features should be incorporated into the label, including a forensic covert feature that would be exclusive to the supplier.
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In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.
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After a comprehensive assessment, RRD provided a detailed roadmap for an overall solution and helped implement a full suite of technologies and services.
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